July 21, 2010
We landed the two highest ranking teams in tournament history yesterday, all thanks to Facebook.
We try every year to attract high ranking ATP touring pros to our event, but have to compete with ATP sanctioned events in Atlanta and Lexington. Since the players we want are competing for ATP points to ensure entry into the US Open, it's nearly impossible to get early commitments from any pro player.
What we hope for is a talented team that gets upset in the first round of one of these ATP events and wants to compensate for their loss by picking up a hefty paycheck for the week. Of course, it's unlikely that any of the top teams will lose in the first round, so we have to pursue whatever options are available to us to fill out our draw.
However, this week we watched online as Atlanta's #1 and #4 seeded doubles teams were upset on Monday night. We sprung into action on Facebook and extended invitations to all four losing players to come to Cleveland. The lure of a $10,000 payday for winning four matches in a private tournament proved alluring and both teams accepted our invitation.
So, with the aid of Facebook, we were able to reach out to the teams of Colin Fleming and Ken Skupski and Ross Hutchins and Jordan Kerr immediately after their losses, offer them a profitable alternative to hanging out in Atlanta to practice and have the chance to make an indelible impression on them with our hospitality and professionalism so they return year after year.
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July 19, 2010
One week ago, we were wondering how we could possibly fill out even our main draw with qualified teams. There were over a dozen openings in the main draw with just a week to go before the opening toss.
We were even considering moving every single team entered in our qualifier tournament directly into main draw, just to ensure that we had enough teams to showcase on opening night in front of hundreds of hot dog scarfing fans.
That was then. This is now. Today we have only three slots left in the main draw, which we expect to have filled by teams coming up from the Challenger event in Lexington, or by other pros who we've been talking with over the past few weeks without getting a firm commitment. All of the qualifying teams will have to play their way into the main draw, and even the qualifying tournament has a wait list.
The best news is that all of the late entry teams are composed of current or former tour players who all have a terrific chance of winning the tournament. We may not have one of the tour's biggest names in this year's tourney, but the depth of talent is extraordinary and the caliber of play will be exciting to watch.
Opening toss Thursday, 5pm. Don't forget.
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